head of marketing.

strategic thinker who can develop and execute end-to-end marketing strategies that drive customer
acquisition, retention, and brand engagement across multiple channels. The ideal candidate will have a
deep understanding of iGaming, player psychology, regulatory landscapes, and digital marketing trends.
What you will work on
• Develop and execute a multi-channel marketing strategy aligned with growth objectives.
• Identify growth opportunities and partnerships while ensuring regulatory compliance.
• Lead brand strategy to enhance visibility and reputation in the iGaming market.
• Oversee creative direction and ensure consistent messaging across digital, social media, TV,
sponsorships, and affiliates.
• Drive cost-effective customer acquisition through performance marketing (PPC, SEO, affiliates,
programmatic).
• Implement retention initiatives to maximize customer lifetime value (LTV).
• Collaborate with Product teams on market-aligned features and launches.
• Leverage data analytics to optimize campaigns and improve ROI.
• Build and mentor a high-performing marketing team, fostering creativity and accountability.
• Oversee budget allocation, ensuring maximum ROI and compliance with industry regulations.
What you bring
• Bachelor’s degree in Μarketing, Business, or a related field. An MBA or advanced degree is a plus.
• 5+ years in Marketing, with at least 3 years in a senior marketing role in the iGaming industry.
• Proven track record of driving growth, preferably with experience in both Casino and Sportsbook
verticals.
• Strong analytical skills with experience using tools such as Google Analytics, Tableau, and CRM
software.
• Expertise in digital marketing, including PPC, SEO, CRM, programmatic advertising, and social
media.
• Exceptional leadership and team management skills, with a passion for mentoring and developing
talent.
• Deep understanding of iGaming products, customer behaviors, and regulatory environments.
• Strong network within the iGaming space is advantageous.
• Strategic thinker with strong problem-solving abilities and an innovative mindset.
• Strong communication and interpersonal skills, capable of influencing internal and external
stakeholders.